Project Amelia was a next-level immersive theater experience that invited you to the R&D lab of Aura, one of the world’s most innovative tech giants.
This interactive theater piece used drama and real-time data interactions to educate audiences about modern computer science and promote dialogue around issues of data collection and the ethics of persuasion.
Participants found themselves deeply involved in the hands-on keynote launch of Amelia, a groundbreaking intelligence product like no other. Would their involvement alter the course of the event? Would the launch of Amelia alter the course of life?
Aura creative director: Matt Michalko
Amelia marketing designer: Matt Michalko
Bricolage marketing director: Jackie Baker
Project Amelia is written and conceived by Michael Skirpan, and created by Bricolage Production Company in Partnership with Probable Models.
