For over 240 years, W&J has produced ethical, well-rounded, and informed leaders in all fields.
To continue the mission, the college knew it was time to evolve and establish what had become a flailing brand. As creative director of the communications and marketing team, I worked with senior leadership and our creative partners at SME to navigate and implement a complete rebrand of the institution. The following year, the college saw the biggest incoming class in 5 years, record-breaking donations, positive feedback form alumni and students, and a clear path forward in a time where colleges are competing for a smaller and smaller pool of students.
W&J COLLEGE:
VP MarComm: Kelly Kimberland
CD, Design & Motion: Matt Michalko
SME:
Managing Director: Conor O'Flaherty
CD: Jason Vogel
Design: Phil Kocher
Copywriter: Jon Hans
Community.
Success.
Leadership.
Your Future.
Founded Here.
Playing off the Founding Fathers we are named after, our flexible, engaging and memorable platform, ‘Founded Here,’ seeks to empower
and express our multidimensional student experience.
